Content - The Atomic Particle of Marketing: The Definitive - download pdf or read online

By Rebecca Lieb

Content, in all its types, is the only most important section of any campaign. discovering a profitable equilibrium among content material advertising and marketing and content material method is hard, yet crucial. Content - The Atomic Particle of Marketing goes past superficial descriptions of the way to supply enticing social media content material to provide the result of a long time of deep quantitative examine, and hours of interviews with senior sellers at the various world's best manufacturers.

Written via a acknowledged thought-leader, Content - The Atomic Particle of Marketing explores how content material features within the broader framework of all advertising, in addition to organizational matters and IT selection making. It demonstrates the worth content material brings not just to "owned" media tasks, corresponding to a firm site or weblog, but additionally the basic function content material performs in all different advertising and marketing projects, from social media to ads to offline channels.

It will permit readers to make the organizational, staffing, instruments and approach judgements essential to get content material up and working throughout divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of selling is, effectively, the definitive research-based consultant to content material marketing.

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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Rebecca Lieb

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